Accessibility Statement

Accessibility Statement

Initially Shop is committed to ensuring that initiallyshop.com is accessible to everyone, including people with disabilities. We take accessibility seriously and work continuously to improve the experience for all visitors.

Conformance Status

We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA, as defined by the W3C Web Accessibility Initiative (WAI). This website partially conforms to WCAG 2.1 Level AA — some content does not yet fully meet all criteria, as noted below.

Technical Specifications

This website is built on the Shopify platform using semantic HTML, CSS, and JavaScript. Accessibility of this site depends on the following technologies being enabled in your browser and assistive technology:

  • HTML
  • CSS
  • JavaScript

Measures Taken

Initially Shop takes the following measures to support accessibility:

  • Semantic HTML to support screen readers and assistive technologies
  • Descriptive alternative text for product images
  • Sufficient color contrast throughout the site (minimum 4.5:1 for body text)
  • Keyboard-navigable menus and interactive elements
  • Descriptive link text so destinations are clear without surrounding context
  • No auto-playing audio or video
  • No flashing or strobing content
  • Visible focus indicators on interactive elements

Known Limitations

We are actively improving this site. The following limitations are known:

  • Third-party checkout and payment forms are provided by Shopify and governed by Shopify's own accessibility commitment.
  • Some product images may not yet have complete alternative text. We are working through the catalog to address this.

If you encounter a barrier not listed here, please tell us — we want to know.

Feedback and Assistance

If you experience an accessibility barrier on our site, or if you need help placing an order, please contact us:

Enforcement and Escalation

If you are not satisfied with our response to an accessibility concern, you may contact the relevant authority in your jurisdiction. In the United States, accessibility complaints related to places of public accommodation can be directed to the U.S. Department of Justice, Civil Rights Division, which enforces Title III of the Americans with Disabilities Act (ADA).

This statement was last reviewed on April 30, 2026.